My name is Obie Fernandez and I’m a successful software developer and entrepreneur. For the last 25 years, I have built web apps, sold companies and been involved in major startups involving millions of dollar in venture capital. I’ve even written some popular books about that stuff!
Despite all that success, all I’ve ever really wanted to be was a famous DJ and music producer. It felt like a pipe dream, so I treated it like a hobby. Then something changed. Call it an existential crisis if you want, but I decided I didn’t want to postpone my dream anymore. If I waited until retirement it would be too late. I’d be too old. So I decided to approach building a music career the same way that I have approached other successful projects in the past, using all my experience as a web entrepreneur.
It took me about 12 months of uncovering secrets of the electronic music industry before I finally broke through with some significant label signings on world-class imprints like AVA and Perfecto. While it’s easier than ever to self-publish your music, all that’s done is make the job of the record label more important than ever because there’s so much crap out there. Labels are the tastemakers. More than ever before, they determine which artists people should follow.
As you may have found out if you have been submitting your demos to labels, the odds are highly stacked against beginners. Most of the time you don’t even hear back. And despite the volumes of information and YouTube videos out there about making music, none of that tells you what you really need in order to get signed.
But I figured it out. And the bottom line is that in less than a year I went from being a frustrated amateur to getting signed by some of the most prestigious record labels in the whole world. I went from DJ’ing a couple times a year to a couple times a month, and shows where the crowd is chanting my name. I even have a hit track on one of the biggest radio stations in my home city. The whole experience is intoxicating and addictive.
There are a couple of reasons that I was able to figure it out quickly. First of all, I had the confidence and resources of someone who is used to going after goals and achieving them. Second, I had a team of software designers and programmers at my disposal that were able to build me the tools that I needed to overcome certain difficult obstacles that are built into the way that you traditionally get signed.
Here’s the first secret: Talent alone does not lead to success. All that talent does is make the learning curve for all the other stuff more fun. There’s actually so much more that I want to tell you about that.
I promise you can be successful like me, as long as you want it bad enough and are operating on the right information. The next step is to sign up for my newsletter and I’ll immediately send you a series of articles explaining what I’m talking about and why I’m doing this.
Ready to get signed?